Are you a mortgage professional?

Learn to Build a Six-Figure Mortgage Business Online

An over-the-shoulder course that teaches you the exact steps to build a brand new mortgage business, from scratch, and turn it into a reliable lead generating machine.

Learn the exact techniques I’ve used to generate over $5 million in closed mortgage commission for my mortgage team in the last few years. Don’t reinvent the wheel. Don’t wonder what tactics are effective. Don’t waste time floundering. Learn my step-by-step approach to building a niche mortgage business that will generate targeted mortgage leads, month after month.

Niche marketing is the most powerful opportunity for mortgage professionals

It can be disheartening to look at the competitive landscape in the mortgage industry.

It feels like there are big companies doing everything they can to ‘steal’ your clients.

And, if you try to compete with huge banks and lenders head on by following their marketing tactics, you’re going to lose that battle, because they have multi-million dollar budgets and armies of marketing experts.

But that said, there are things you can do that they never could.

Put simply, niche marketing is an untapped opportunity where you can actually have a huge competitive advantage against these national brands.

If you focus on doing a few things properly and play to your strengths, you can build a powerful, unshakable personal brand.

In fact, if you’re reading this, you already have an unfair advantage

You have the chance to leapfrog 99.9% of the population and build something that generates leads for years to come.

This is a proven business model, not a series of new marketing tactics

There are so many ‘marketing tips’ online, it’s easy to get distracted with the tactic of the week. You can waste days or weeks (or months) watching YouTube videos, only to end up more confused than when you started. 

Believe me, I’ve been there.

What you need is an end-to-end business plan, where if you put in the effort, you get out the results. Something to eliminate the guesswork and erase the question marks. A system that can guide you past all of the shiny objects and analysis/paralysis, and into a sustainable business.

This course will help you bypass common roadblocks with in-depth, over-the-shoulder lessons.

I’ve taken everything I’ve learned over my career about generating mortgage leads online and put it into this course, which will help you bypass common roadblocks with in-depth, over-the-shoulder lessons. And if it turns out it’s not a good fit and you didn’t learn a thing? I’ll give you your money back.


Complete, End-to-End Marketing Education

This is a complete 'business in a box' training system, where you'll learn exactly how to build a powerful, modern mortgage business. By following the steps in this course, you'll go from just having an idea to owning a profitable mortgage business that generates leads for you on autopilot from both referral partners and your website ranking in Google.

Designed for Everybody, Including 'Non-Techies'

This course is entirely code-free. So no matter your technical background, this program is perfect for you. You're going to learn how to go from absolutely nothing to a fully functioning, well designed, and SEO optimized website, and a simple to follow framework to build your referral network from the ground up.

Over-the-Shoulder, Step-by-Step Videos

Bypass common roadblocks with our in-depth, over the shoulder lessons. You literally watch my screen as I go through each and every step required to setup a successful mortgage business. If you can follow instructions, you can succeed with this course.

Done-for-You Templates That Work

Writing persuasive copy can be the hardest part about setting up a new website. I provide battle-tested templates and processes for writing sales/service pages, Realtor outreach messages, link building emails, and clients testimonial requests.

No Fluff or Filler; Just Highly Actionable Walkthroughs

The best way to learn is by doing. So I don't waste a lot of time on theory or philosophy. You learn exactly what you need get going, with most of the time spent on moving you closer to your goal.

It's Easy to Delegate to Your Team

If you're already too busy, no problem. This course is designed so it's easy to assign the work. Once you purchase the course, simply let me know where to send the login details. Whether it's your daughter or son, niece or nephew, or a friend or freelancer, anybody can find success through this course.

60 Days of Unlimited Consulting

You get direct access to me for 60 days. If you have questions about the course material or online marketing, send me an email and you'll get a thorough reply, straight from me.

"In 2018 I started using the exact Realtor outreach strategy that Alan teaches in this course. Within that first year, I easily added over $100,000 in commission to my business, just from that strategy alone. This stuff works."

McKay Wood / Mortgage Broker
2017 CMA Best Newcomer

"At the beginning of the year, I used this training to help me build my local website, then I hired a VA to handle link building. I pretty much forgot about it until a few months ago when I started getting a lead every few days. I just checked and I'm ranked in the 3rd position on Google. Not bad. So far, my ROI on this course 5-7x."

Jennifer / Mortgage Broker

this course will show you how to:

Build a Well Designed Website (That You Own)

Your website is the nerve centre for all your marketing efforts. A good website does all the pre-selling for you, so by the time your potential client gets on the phone they're already convinced that you're the person for the job. You're going to learn how to build a beautiful website on an open-source platform so you call the shots. That way, if you switch companies, your website can follow you anywhere.

Rank Your Website in Google

46% of all Google searches are seeking local information, so it's a huge source of consistent referrals. What you might not know is, if you want to rank your website in Google, you need backlinks. Link building is, without a doubt, the most important (and most challenging) skill in building a website that ranks. I'll teach you how to build effective backlinks, and tell you which links to avoid so you don't get blacklisted by Google.

Write Persuasive Articles and Sales Pages

By picking the right words, you can build an instant connection with your clients. In the course, you'll learn how to get inside the mind of your client so you can speak their language to make them excited to get on the phone with you.

5-Star Reviews From Practically Every Client

85% of buyers trust reviews as much as personal recommendations, which makes client testimonials a critical factor in your long-term success. I'm going to show you the exact process I use to get 5-star reviews from practically every single client. No gimmicky software required.

Attract Referral Partners, Without Cold Calling

Referral networking is still an incredibly powerful way to build your business. But the old tactic of cold calling 10 Realtors per day or dropping in unannounced to open houses is as dead as it is painful. I'm going to teach you how to do networking in the digital age using my copy & paste templates and step-by-step outreach methods.

It's risk free with our 30-day guarantee!

A bulletproof training syllabus​

Is this course a good fit?

Who Should Enroll

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It's risk free with our 30-day guarantee!

about your instructor

Alan Harder

Alan Harder has over 7 years experience building and growing businesses. Since joining the mortgage industry in 2014, his marketing campaigns have produced thousands of quality leads. And in the last few years alone, he’s generated over $5 million in closed mortgage commissions.

Alan is one of the early founders Tango Financial, a brokerage with 500 mortgage brokers and over $4-billion in annual origination, and is the co-creator of LenderSpotlight, Canada’s largest Product & Pricing Engine (PP&E) for tracking mortgage rates.

In 2019 Alan received CMPs Young Guns award for his achievements in the mortgage industry.


Pre-Sale Pricing

Limited-Time Offer
$ 795
  • Lifetime course access
  • Free updates to the course
  • Step-by-step video walkthroughs
  • Done-for-you templates that work
  • Unlimited email consulting for 60 days
  • Money back guarantee
70% Off

frequently asked questions

The course was designed with beginners in mind, so it doesn’t gloss over concepts you might find confusing or unfamiliar. We structured it so more advanced students can skip over the introductory content.

The course was designed with beginners in mind, so it doesn’t gloss over concepts you might find confusing or unfamiliar. We structured it so more advanced students can skip over the introductory content.

Here’s the thing: your website should be on a platform that you control. Ask yourself, “If I leave my office, what happens to my website?” If the answer is anything other than “it comes with me because it’s mine” then you have a problem.

You should be also able to make any visual changes to the website without needing to ask anybody for permission or paying for a developer, and you should have the freedom to optimize the website for SEO using the latest best practices.

In this course I teach you how to build a website on an open source platform (WordPress) so no matter what, you own the content. You can switch hosting providers, offices, themes, whatever – you can be in complete control.

Yes. If you don’t like the course for any reason, if you feel it wasn’t worth your investment or even if you just want your money back for no reason at all, we’ve got you covered. Purchase today and you can simply ask for a refund anytime within the next 30 days.

You get direct access to me for 60 days. If you have questions about the course material, SEO or online marketing, send me an email and you’ll get a thorough reply, straight from me.​

Absolutely. The goal of this course is to build a stable, diversified mortgage business. Referral partnerships play an important role in that. You’ll learn how to reach out to Realtors (and other potential referral partners) to build relationships, all without cold calling.

No problem, you can skip over the module on how to build the website. You can still benefit from every other module in the course.

No, you’ll have lifetime access to the course.

I’m confident you’ll love the materials because they were created with you in mind. But if you don’t like the resources for whatever reason, just let me know within 30 days, and I’ll issue you a refund.

You’ll be able to email me your questions for the first 60 days. But if you want a greater level of support, just let me know and we can discuss a coaching arrangement.