Are you a mortgage professional?
Learn to Build a Six-Figure Mortgage Business Online
An over-the-shoulder course that teaches you the exact steps to build a brand new mortgage business, from scratch, and turn it into a reliable lead generating machine.
Learn the exact techniques I’ve used to generate over $5 million in closed mortgage commission for my mortgage team in the last few years. Don’t reinvent the wheel. Don’t wonder what tactics are effective. Don’t waste time floundering. Learn my step-by-step approach to building a niche mortgage business that will generate targeted mortgage leads, month after month.
Niche marketing is the most powerful opportunity for mortgage professionals
It can be disheartening to look at the competitive landscape in the mortgage industry.
It feels like there are big companies doing everything they can to ‘steal’ your clients.
And, if you try to compete with huge banks and lenders head on by following their marketing tactics, you’re going to lose that battle, because they have multi-million dollar budgets and armies of marketing experts.
But that said, there are things you can do that they never could.
Put simply, niche marketing is an untapped opportunity where you can actually have a huge competitive advantage against these national brands.
If you focus on doing a few things properly and play to your strengths, you can build a powerful, unshakable personal brand.
In fact, if you’re reading this, you already have an unfair advantage.
You have the chance to leapfrog 99.9% of the population and build something that generates leads for years to come.
This is a proven business model, not a series of new marketing tactics
There are so many ‘marketing tips’ online, it’s easy to get distracted with the tactic of the week. You can waste days or weeks (or months) watching YouTube videos, only to end up more confused than when you started.
Believe me, I’ve been there.
What you need is an end-to-end business plan, where if you put in the effort, you get out the results. Something to eliminate the guesswork and erase the question marks. A system that can guide you past all of the shiny objects and analysis/paralysis, and into a sustainable business.
This course will help you bypass common roadblocks with in-depth, over-the-shoulder lessons.
I’ve taken everything I’ve learned over my career about generating mortgage leads online and put it into this course, which will help you bypass common roadblocks with in-depth, over-the-shoulder lessons. And if it turns out it’s not a good fit and you didn’t learn a thing? I’ll give you your money back.
Benefits
Complete, End-to-End Marketing Education
This is a complete 'business in a box' training system, where you'll learn exactly how to build a powerful, modern mortgage business. By following the steps in this course, you'll go from just having an idea to owning a profitable mortgage business that generates leads for you on autopilot from both referral partners and your website ranking in Google.
Designed for Everybody, Including 'Non-Techies'
This course is entirely code-free. So no matter your technical background, this program is perfect for you. You're going to learn how to go from absolutely nothing to a fully functioning, well designed, and SEO optimized website, and a simple to follow framework to build your referral network from the ground up.
Over-the-Shoulder, Step-by-Step Videos
Bypass common roadblocks with our in-depth, over the shoulder lessons. You literally watch my screen as I go through each and every step required to setup a successful mortgage business. If you can follow instructions, you can succeed with this course.
Done-for-You Templates That Work
Writing persuasive copy can be the hardest part about setting up a new website. I provide battle-tested templates and processes for writing sales/service pages, Realtor outreach messages, link building emails, and clients testimonial requests.
No Fluff or Filler; Just Highly Actionable Walkthroughs
The best way to learn is by doing. So I don't waste a lot of time on theory or philosophy. You learn exactly what you need get going, with most of the time spent on moving you closer to your goal.
It's Easy to Delegate to Your Team
If you're already too busy, no problem. This course is designed so it's easy to assign the work. Once you purchase the course, simply let me know where to send the login details. Whether it's your daughter or son, niece or nephew, or a friend or freelancer, anybody can find success through this course.
60 Days of Unlimited Consulting
You get direct access to me for 60 days. If you have questions about the course material or online marketing, send me an email and you'll get a thorough reply, straight from me.
"In 2018 I started using the exact Realtor outreach strategy that Alan teaches in this course. Within that first year, I easily added over $100,000 in commission to my business, just from that strategy alone. This stuff works."
McKay Wood / Mortgage Broker
2017 CMA Best Newcomer
"At the beginning of the year, I used this training to help me build my local website, then I hired a VA to handle link building. I pretty much forgot about it until a few months ago when I started getting a lead every few days. I just checked and I'm ranked in the 3rd position on Google. Not bad. So far, my ROI on this course 5-7x."
Jennifer / Mortgage Broker
this course will show you how to:
Build a Well Designed Website (That You Own)
Your website is the nerve centre for all your marketing efforts. A good website does all the pre-selling for you, so by the time your potential client gets on the phone they're already convinced that you're the person for the job. You're going to learn how to build a beautiful website on an open-source platform so you call the shots. That way, if you switch companies, your website can follow you anywhere.
Rank Your Website in Google
46% of all Google searches are seeking local information, so it's a huge source of consistent referrals. What you might not know is, if you want to rank your website in Google, you need backlinks. Link building is, without a doubt, the most important (and most challenging) skill in building a website that ranks. I'll teach you how to build effective backlinks, and tell you which links to avoid so you don't get blacklisted by Google.
Write Persuasive Articles and Sales Pages
By picking the right words, you can build an instant connection with your clients. In the course, you'll learn how to get inside the mind of your client so you can speak their language to make them excited to get on the phone with you.
5-Star Reviews From Practically Every Client
85% of buyers trust reviews as much as personal recommendations, which makes client testimonials a critical factor in your long-term success. I'm going to show you the exact process I use to get 5-star reviews from practically every single client. No gimmicky software required.
Attract Referral Partners, Without Cold Calling
Referral networking is still an incredibly powerful way to build your business. But the old tactic of cold calling 10 Realtors per day or dropping in unannounced to open houses is as dead as it is painful. I'm going to teach you how to do networking in the digital age using my copy & paste templates and step-by-step outreach methods.
It's risk free with our 30-day guarantee!
A bulletproof training syllabus
Module One
Basic Site Setup
You'll be eased into the course with a bit of theory and background so you understand what's going to happen and why. Then we're going to dive straight into the simple (and kind of fun) technical stuff so you can see some rapid success right away. If you're not comfortable with technology, don't worry - you just need to watch my screen and follow along.
Module Two
Design & Branding
You'll watch over my shoulder as I design a brand new website from scratch. I'll show you how to pick colours, fonts, get a logo designed, then build all the core pages required for a functioning mortgage website. By the end of this module, you'll have a fully designed website. Even more importantly, you'll have the skills to go and design pretty much any page you can imagine.
Module Three
Content Creation
Learn how to get inside the mind of your ideal client so when they read it, it's like you're speaking directly to them. You also get exclusive access to my personal templates that I use to quickly write blog posts and service pages.
And perhaps the most exciting lesson, I'm going to show you exactly how to hire an awesome writer at a reasonable price so you can stay consistent with your blog posts.
Module Four
Analytics & Launch
We'll install all the web analytics tools you need to make informed decision simply, without requiring a degree in data science. Then we'll test your website to make sure it works properly on every mainstream browser so you don't lose clients due to a bug in your website.
Module Five
link building & Local optimization
Link building is basically networking with website owners. It's the most challenging component of building a new website, but it's also the most important if you want to rank in Google.
Bonus Module
Realtor Outreach
Forget everything you know about Realtor outreach, because cold calling is a thing of the past. In this module, I'm going to show you exactly how to reach out to Realtors (the intelligent way) to build a warm relationship and schedule a coffee/lunch/phone meeting.
Is this course a good fit?
Who Should Enroll
- You want build a stable, reliable online mortgage business as fast as possible.
- You want to diversify your business so you're not a hostage to your existing referral partners.
- You want to skip the research phase and get straight to building your business.
- You'd benefit from 'over-the-shoulder' walkthroughs that show you exactly how to implement effective strategies.
- You want a training system that you can hand it off to your assistant without hiring an expensive marketing expert.
Who Should Not Enroll
- You want an instant fix to solve all your problems.
- You already have way too many leads, and aren't interested in growing your business.
- You want to figure everything out yourself, through trial and error.
- You understand technical stuff and don't need 'over-the-shoulder' walkthroughs.
- You're fine with hiring outside help and paying premium to access their knowledge.
It's risk free with our 30-day guarantee!
about your instructor
Alan Harder
Alan Harder has over 7 years experience building and growing businesses. Since joining the mortgage industry in 2014, his marketing campaigns have produced thousands of quality leads. And in the last few years alone, he’s generated over $5 million in closed mortgage commissions.
Alan is one of the early founders Tango Financial, a brokerage with 500 mortgage brokers and over $4-billion in annual origination, and is the co-creator of LenderSpotlight, Canada’s largest Product & Pricing Engine (PP&E) for tracking mortgage rates.
In 2019 Alan received CMPs Young Guns award for his achievements in the mortgage industry.
Price
Pre-Sale Pricing
Limited-Time Offer-
Lifetime course access
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Free updates to the course
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Step-by-step video walkthroughs
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Done-for-you templates that work
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Unlimited email consulting for 60 days
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Money back guarantee
100% Risk Free
30 Day Money Back Guarantee
Premium Launch Support
60 Day Unlimited Consulting
You get direct access to me for 60 days. If you have questions about the course material or online marketing, send me an email and you'll get a thorough reply, straight from me.
frequently asked questions
I'm a complete beginner with no experience. Is this course for me?
The course was designed with beginners in mind, so it doesn’t gloss over concepts you might find confusing or unfamiliar. We structured it so more advanced students can skip over the introductory content.
I already have some knowledge. Is this course right for me?
The course was designed with beginners in mind, so it doesn’t gloss over concepts you might find confusing or unfamiliar. We structured it so more advanced students can skip over the introductory content.
My office/brokerage/lender gave me a website. Isn't that good enough?
Here’s the thing: your website should be on a platform that you control. Ask yourself, “If I leave my office, what happens to my website?” If the answer is anything other than “it comes with me because it’s mine” then you have a problem.
You should be also able to make any visual changes to the website without needing to ask anybody for permission or paying for a developer, and you should have the freedom to optimize the website for SEO using the latest best practices.
In this course I teach you how to build a website on an open source platform (WordPress) so no matter what, you own the content. You can switch hosting providers, offices, themes, whatever – you can be in complete control.
Do you offer a money back guarantee?
Yes. If you don’t like the course for any reason, if you feel it wasn’t worth your investment or even if you just want your money back for no reason at all, we’ve got you covered. Purchase today and you can simply ask for a refund anytime within the next 30 days.
If I get lost or confused, what kind of support do you offer?
You get direct access to me for 60 days. If you have questions about the course material, SEO or online marketing, send me an email and you’ll get a thorough reply, straight from me.
Will I learn how to build a Realtor referral network?
Absolutely. The goal of this course is to build a stable, diversified mortgage business. Referral partnerships play an important role in that. You’ll learn how to reach out to Realtors (and other potential referral partners) to build relationships, all without cold calling.
What if I already have a website that I like?
No problem, you can skip over the module on how to build the website. You can still benefit from every other module in the course.
Do I need to complete the course in a certain time frame?
No, you’ll have lifetime access to the course.
What if I don't like the course?
How much access do I get to Alan?
You’ll be able to email me your questions for the first 60 days. But if you want a greater level of support, just let me know and we can discuss a coaching arrangement.